Why Powder Based?
Our Story
What if we built a brand that honored skincare in its most unadulterated form?
That’s why every single product from Hatikva is powder-based.
- No preservatives.
- No synthetics.
- Just the essence of whole plants dried, powdered, and thoughtfully blended.
Powders are alive. They’re activated with every use. You touch them, you mix them, you take part in the ritual. And in doing so, skincare stops being passive. It becomes personal.
This isn’t just about nostalgia. It’s about restoring sovereignty over what you put on your skin. It’s about simplicity, potency, and trust.

We believe you deserve that.
That’s why we stayed with powders. Completely.